Rolf Mehnert

Managing Partner / CMO

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Rolf is an expert for trends and business design. As such, he has been acting as creative “sparring partner” for our clients and the internal 5W team for 18 years.

His area of expertise rests on a solid foundation: As a trained typesetter he went on to study communication design, ultimately earning an MBA in business design. As Fuenfwerken Design AG co-founder he was able to gain insights in a diverse range of fields. As creative director and brand management consultant for print, online and open space communication he worked for various clients in the foodstuffs, pharmaceuticals, and automotive sectors. In the past eight years he has been instrumental in the strategic development and success of BBQ brand Weber-Stephen.

His goal is to create sustainable success for companies based on products, services and business design, enriching people’s lives and bettering society along the way.