Conception & Creation | 5W motion
Lisa has been working for Fuenfwerken since 2013 and represents the 5W motion in Berlin. With her focus on conception and creation, she develops moving moments for brands in a variety of film projects.
She deepened her craft of storytelling as well as user-centered design strategies in her master’s program “Creative Direction” at the University of Applied Sciences in Pforzheim. As part of her master’s thesis “Empathic Resonance”, she dealt with a narrative understanding of relationships based on resonance and empathy.
In particular, moving images are one of the most effective tools for telling stories, building relationships between people and brands, as well as triggering empathy and encouragement.