Director Brand Activation
For Johannes Pohlen as a designer it is important his work generates value, alongside long lasting aesthetic. This approach applies to his clients, but also their customers, helping solidify brand loyalty for the long term.
Johannes is a designer at 5W since 2008. Prior to 5w, he completed an apprenticeship as a carpenter, and has a bachelor’s degree in economics. He worked as a door-to-carpenter before studying graphic design in Cologne and as a freelance graphic designer for various Frankfurt agencies before making root at 5W. He also started his own company.
At Fuenfwerken, Johannes is mainly responsible for client Weber-Stephen, and has been working with them since 2009. In his role as art director, he is responsible for literature and print media, both in terms of content and design.