Ana Parreira

Design Director

Card image cap

In addition to developing campaigns and acting as art director, her particular focus lies on images and illustrations and on how these can be used to directly and indirectly impact brand perception and brand awareness.

As lead design director, Ana has created visual concepts for brands such as Weber-Stephen and John Deere, helping to significantly alter their respective brand images. In her more than 15 years at 5W she has worked on various projects and accounts, including Helmholtz-Zentrum Munich, Getrag Ford, Lufthansa and Weingut Tesch. She also headed the picture desk and visual concept creation for the VW Autostadt publication “Stadtansichten” for many years.