Web-Relaunch: Immerse yourself in automotive worlds

IAV Automotive Engineering

With the redesign of the website, we are supporting IAV automotive engineering in its digital transformation: innovative, future-oriented, attractive for specialists and high potentials.

Co-Creation – from strategy to implementation

IAV is the world’s leading engineering service provider to the automotive industry. With more than 7,000 employees at locations around the globe, the company develops production-ready solutions in electronics, powertrain and vehicle development for all major manufacturers and suppliers in the industry.
Our process was based on close collaboration with the IAV team: From developing a shared vision for the new website with the relevant stakeholders to empowering the IAV in-house team and orchestrating all interfaces to external platforms.
Key questions: What will the world of work and mobility look like in the future? What are the topics that move IAV, its employees and the entire automotive sector?
The new vision forms the basis for the website’s strategic and content orientation. User stories were used in the UX concept to define the basic information architecture, the thematic focus and the operating concept.

On a visual level, we have established a design language for IAV that strikes a perfect balance between self-confident appearance and emotionality as well as informative functionality.

Flexible and modular

The organization of the design elements in a flexible modular system ensures overall visual consistency – optimized for use on different end devices. An easy-to-use content management system enabled the IAV marketing team to independently implement attractive and highly individualized pages from the individual modules.
The new website provides a design-formal as well as content-related basis for further digital communication channels such as e-mail newsletter, online staff magazine and social media.

Corporate communication plus employer branding

The new website manages the balancing act between B2B and employer communication. It serves as a communication platform for company presentation, applicant, specialist and event communication and sales support.
An intelligent automated system creates a thematic network of content.
The connection of external systems optimizes the company’s internal work processes in recruiting and in all communication.

Content production and storytelling

What moves us: stories from everyday working life – a look behind the scenes and under the hood.
Together with IAV’s experts, we have produced stories and employee portraits that introduce website visitors to the exciting world of automotive engineering: from vehicle testing under extreme conditions to crash test facilities and cyber safety. The stories are stylistically based on online magazines and position IAV as one of the relevant thought leaders in the industry.
More about “stories that move” on 5W Motion

I am looking forward to your questions.

Please contact Johannes Cordes in Berlin with regard to this project.

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