The right trade fair appearance - from Paris to Shanghai!

Clariant International AG

Fuenfwerken skillfully stages exhibition spaces for Clariant , world leader in specialty chemicals.


International trade fairs are touch points between B2B customers and Clariant business units. The specialty chemicals manufacturer’s business units include cosmetics, plastics and pigments. Innovations are often complex and results are not immediately visible, so Clariant relies on sophisticated forms of presentation.


As a long time partner of Clariant, we approach this cooperative endeavor with both great enjoyment and client awareness. We are convinced that visitors of the fair from the business sector can be successfully enticed by emotionally charged products. Their enthusiastic impression will, as a result, be tied to the brand for the long term.

Idea and Implementation

At every trade fair appearance, we would like to create an overall Clariant experience, aligning the entire brand strategy with the collaborative presentation. To achieve this, our multidisciplinary teams of designers, architects, developers and designers have developed exceptional analog and digital solutions.


We tailored Clariant’s specific requirements and circumstances to each respective trade fair, whether in Shanghai, Paris, or Düsseldorf, or on 20 or 500 sq. meters of exhibition pace. Fuenfwerken has successfully put Clariant’s diverse world of themes- ranging from color and cosmetic trends, to urbanization or mobility social developments- in the spotlight.


Project Success

In addition to awards, we successfully boosted and optimized lead generation. We are particularly proud of the trust Clariant has instilled in us; this is immediately reflected in boardroom decisions and the growing range of tasks.

Our empathic and all encompassing approach has been extremely successful for both Clariant and their clients. It’s a concept we will continue to exercise for present, and for future endeavors. In addition to a satisfied client, we get to experience the visitors who leave the exhibition stand with a big smile. This is the ultimate achievement!



I am looking forward to your questions.

Please contact Judith Roth in Berlin with regard to this project.

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