Talk: Rulebooks in Times of Constant Change

22. February 2017

On February 23rd at Literaturhaus Berlin, Marius Hanf, Design Director at 5W, will give a talk to Berlin’s publishing professionals about „Rulebooks in times of constant change.“

From the event program: „Everything digital, always ‚mobile first,’ and while we’re at it: ‚Print is dead’ … Our way of working keeps changing, keeping us on our toes, as they say. The way we used to do things keeps being challenged. The focus of today’s talk: Are classic CD manuals still necessary? Is there anything left that today’s brand designers can hold onto? How are modern brands managed in terms of design? Is, what we as designers feel about “controlled branding,” nothing but wishful thinking?“