Two proud winners in one of the most prestigious design competitions worldwide
Back in 1953, an initiative by the German Bundestag led to the foundation of the “German Design Council”, which now supports businesses, including internationally, in boosting the value of their brands through design. Since 2012 this longstanding institution has been presenting the “German Design Award” to high-quality submissions from the areas of product and communication design, “which are all pioneering in their own ways within the international design landscape.”
The prize is one of the most highly regarded design competitions in the world and is held in high esteem far beyond industrial circles. Each year, the competition’s international jury brings together esteemed figures in design with backgrounds in business, teaching and academia, while the German Design Council’s panel of experts scours the industry in advance of the competition itself, inviting only stand-out designs of particular quality to take part in the competition.
This year, we were delighted to receive two awards: In the category “Excellent Communications Design – Packaging”, the “Leitz – Rheingau Riesling” brand we developed for Aldi Süd in cooperation with the vineyard emerged a winner. The discount store is now the leading player in the German wine market, and with this new label it is edging further into the quality segment.
The second award was a joint triumph for us and the “Staatsweingut Schloss Wackerbarth”, the biggest and most important viticulture business in the up-and-coming viticulture region of Saxony. We completed redesigned the brand and product image, and it convinced the jury in the category “Excellent Communications Design – Brand Identity”.