Shop Usability Award 2020 – OK, we’ll score our points online instead

05. November 2020

Typical Corona: When the opening of the first Lucky Bike shop in its brand-new design fell victim to the lockdown in the spring of 2020, the company simply turned to the online world to get some well-deserved feedback, namely the “Shop Usability Award 2020” as the best online shop in the “Sport & Outdoor” category. The fact that they’d already been to the podium to receive this award in 2019 had provided the incentive to further optimize the look and usability of the shop together with us for the relaunch in 2020. After that, all they had to do was beat a total of 80 high-end competitors and four nominees in the same category. Today, we’re happy to second the Lucky Bike promise: There’s so much more to come …