Shaping The World of Tomorrow: Clariant at K-Show 2016

20. October 2016

At this year’s K-Show in Düsseldorf, Swiss special chemicals company Clariant again stood out among other participants thanks to a stunning communications and interior design concept developed by 5W. With 218,000 professional visitors from 108 countries world-wide, K-Show is the world-leading trade fair for the plastics and rubber industry. Three of Clariant`s business units, with their varying requirements, were grouped together under the central theme developed by 5W: “Shaping the World of Tomorrow – Value for People.”


Through animations, applications and a well thought-out interior design concept the trade fair booth provided insights into Clariant’s solutions for important social trends relevant today: lifestyle, health & nutrition, urbanization and mobility, all this without sacrificing what is most important for any trade fair booth: serving as a space to strike up conversations.


The K-Show was open for visitors until October 26, 2016, at Düsseldorf`s exhibition center.