ProWein 2018: Worlds leading wine fair with brands from Fuenfwerken
27. March 2018
ProWein in Düsseldorf, the world’s leading trade fair for wine and spirits, once again brings together the Who’s Who of the wine world, and the tenor is unmistakable:
Away with the conservative image that has been attached to German wine for decades – because now only this prejudice is dusty. Whether white, red or sparkling wine: the fact that Fuenfwerken is not entirely innocent when it comes to this change is shown by the omnipresent presence of strong brands from having benefited from our creativity at ProWein.
When in 2003 we initiated a radical renewal course with the Langenlonsheim Weingut Tesch, this new simplicity with its progressive orientation was still seen as an attack on the traditional establishment of German wine – and rightly so! Meanwhile the conditions have changed and from the fantastic young winemakers of Neverland to big names like Rotkäppchen-Mumm, our partners and customers have shown courage for renewal and new things, across all groups of buyers. We couldn’t be more proud of the overwhelming success of our collaboration!