Lead agency for BBBank
07. August 2018
At the beginning of this year, Fuenfwerken was able to position itself as the new lead agency of the BBBank in a two-stage pitch and is now responsible for the areas of brand development, corporate design, communication strategy and campaign development. In the next years, above all the focus will be to strengthen the brand’s positioning, to systematically develop its attitude and its “inner beauty” and make it visible to the outside world.
The first step was to develop the new CD with revised logo and own typeface. As part of the “Schlosslichtspiele” in Karlsruhe, the headquarters of the company, this was presented to the public for the first time in a spectacular staging at the Karlsruhe City Palace. The corresponding revision of all touchpoints online and offline, such as websites, customer magazine and trade fair presentation are already in full process.
BBBank eG (formerly Badische Beamtenbank) is a traditional cooperative bank focused exclusively on retail banking. With total assets of nearly 11 billion euros and more than 470,000 members, it is one of the largest member banks in Europe.