ISUZU at the German Design Award: Award for Brand Identity and Campaign
20. November 2017
The D-MAX from ISUZU is an authentic workhorse, appreciated by commercial and private customers alike. The task was to establish the versatile vehicle in the competitive German automotive market in the long term. The answer was a complete redesign of the company’s corporate design, a comprehensive communication strategy and a campaign that speaks the language of those who drive and use the D-MAX. A fully accomplished mission that not only meant satisfied new customer, but also success at the German Design Award, run by a top-class jury of representatives from the German and international automotive-design sector: The brand identity emerged as a winner in the category Brand Identity and the campaign was also recognized with a Special Mention. We are happy and say thank you!