Helmut Ness Talks About “Brand Innovation” at Warsaw Conference

21. November 2016

As part of the “Berlin Poland” project, Berlin’s IDZ (Internationales Design Zentrum) and Polish partner Puls Biznesu staged a conference in Warsaw focusing on the question of: “Brand Innovation. How to build a successful brand for foreign markets.” Following his keynote address on November 24, Helmut Ness, Managing Partner at 5W, will lead a workshop with a select group of conference participants titled: “How to position your brand successfully in the German market.”

For more information about the conference’s many highlights, click here or here.