Freiherr reloaded – New design for a new era

23. July 2020

The name “Freiherr Langwerth von Simmern” has stood for outstanding Rheingauer Rieslings for centuries. After a recent restructuring whereby the company began producing its wines as part of a strategic partnership with another renowned vineyard, it was time for a restart. We joined with the Langwerth von Simmern family to revamp their appearance – of course, without abandoning the brand’s venerable tradition. Thanks to attractive new packaging, a cool website, an online shop and other communication measures, including everything from their own “house newspaper” to mailings and social media, the brand is now ideally positioned to take on the 21st century.