An Evening Lecture about Branding in China

13. July 2016

We invite you to our evening lecture „Branding in China“ on Wednesday, July 20th, 2016, at our Wiesbaden office. As top speakers we enlisted two representatives of Chinese branding agency Dongdao, who will talk about their work.

Mr. Xie, founder and CEO of Dongdao, will be accompanied by Swiss-born Fabian Furrer, Head of International Business at Dongdao. Both will share important insights into the company’s branding and design work, elaborating on what they consider hot branding topics in the Chinese market today. At the beginning of the talk, 5W board member Helmut Ness will introduce two current 5W projects in China. In addition, Susanne Zippel, a leading expert in East Asian scripts will give a brief overview titled “It All Looks Chinese To Me.”

The event is open to the public and free of charge. However, we kindly ask people to make reservations by sending an email with the heading “Branding in China” to:

Link to the facebook event.