10. December 2020
The BBBank was founded as a co-op for civil servants in Karlsruhe in 1921. Today, exactly 100 years later, it is one of the largest banks of its kind in Germany. In our role as lead agency, we designed a logo to mark the BBBank’s 100th anniversary, drawing of the corporate identity we’d already developed for the firm. The two “0s” and the arrow-shaped “1” illustrate the company’s motto (GEMEINSAM VORAUS, moving forward together) in an abstract yet comprehensible manner. With its strong and forward-looking perspective, the anniversary logo symbolizes dynamism, development, growth and an optimistic view of the future. It can also be easily integrated into the BBBank’s overall communications thanks to a sophisticated classification system.