5W Creates Caparol Campaign

23. March 2016

The brand “with the colorful elephant” is among the largest within its industry. In addition to high-quality products, Caparol also offers its customers first-rate services, e.g., unique consulting services regarding color trends, color design and color harmonization. To this end, Caparol maintains a competence center within the company, the “FarbDesignStudio” (Color Design Studio), which has been supporting craftsmen, architects and end customers with concepts for color schemes and materials for more than 40 years now.

5W was commissioned to substantiate Caparol’s unique competency claims with an equally unique, effective, target group focused and attention-grabbing campaign—from basic idea to actual implementation. We are looking forward to an exciting and successful cooperation.