5W honored 4x with the Red Dot Award
26. August 2019
Four of our projects were selected for an award by the international jury of the Red Dot Award “Brands & Communication Design 2019” on the basis of their great design quality and creative merit –from no less than altogether 8,697 competition entries from across the globe. “Those who are able to emerge as winners in such a strong and international field of competitors can be deservedly proud of themselves and their achievements,” said Professor Dr. Peter Zec, initiator and CEO of the Red Dot Award.
We are delighted to receive the four awards, which go to Fuenfwerken and our project clients, and hope the collaboration will continue to be as fruitful in years to come. Here is an overview of the winning projects:
Wajos Brand: The corporate identity for gourmet manufactory Wajos, including packaging and the application to the most diverse media, is a confident new interpretation of the brand – purist and modern.
Wajos-Store: For the new Wajos store we not only conceived neater possibilities of presentation for the broad product range, but with the two product worlds “Kitchen and Bar” also created an event setting as a new highlight. The products now present themselves as real stars waiting to be experienced with all the senses.
Prinz von Hessen: The new corporate design for Prinz von Hessen stands for a trend-setting brand presentation that unites the tradition of 800 years of history with modernity. Now the shared identity of the enterprise’s individual brands has been made visible.
Clariant: We caused quite a stir at the European Coatings Show in Nuremberg with the interactive and impulse-rich AR installation “XR Wall Clariant City”. Customers were able to discover and explore the products and solutions provided by Clariant in the interiors and outside space of a virtual city. The highlight of the installation: Clariant customers were able to change the on-screen perspective through movement without the need for VR-glasses or a digital device.
On November 1, 2019 the Red Dot Award “Brands & Communication Design 2019” will be holding a celebratory award ceremony in the context of Designers’ Night at ewerk Berlin, with this year’s winners receiving a certificate. The awardees’ distinguished achievements will also be presented in the International Yearbook Brands & Communication Design 2019/2020, set to be issued November 14 and sold world-wide.